I'm so excited! I just received my new logo by Brent Holloman. We went back and forth on this logo for two months. We went through several different designs but this is the final product and I am really happy with it. Brent put up with me really hounding him this last month and made me a really satisfied client. I will recommend him to you if you ever need design work. He can do it.
So here is the idea behind the logo. I wanted something that reflected in a very simple way my philosophy on photography. The three green boxes do that for me really well. My philosophy is this:
"photography helps us remember the things we forget."
Memories fade. The bottom line is - we can't remember what we ate for lunch yesterday - let alone really important things in our life. Photographs help us preserve those memories. By looking at the image of our daughter smiling with two front teeth missing . . . we recall and preserve that memory . . . even 5, 10, or 20 years later. Thats why people risk their lives by running into burning or flooding homes to retrieve their images. They don't run in for their television. They risk their lives for their memories, because they know that once the photographs are gone . . . their memories of the details . . . they will fade with time.
I chose the color green because green represents growth to me and with that the passing of time. I like the text of "csm" because it looks like a roller coaster ride to me . . . and, well, life is a lot like that - plenty of ups and downs. The three boxes (that go from lighter to darker shades of green) represent memories faded that come more into focus with an image and with that image comes . . . remembrance. I want my photography to provide that for people . . . a time capsule of moments . . . a season of life frozen . . . held in your hand . . . to help you re-live and remember. In some cases a photograph is all we have left of a loved one. In that case, the photograph becomes quite precious to us.
I want preserved memories of our children, our engagement, our wedding, . . . even seasons of life . . . our son learning to ride a bike for the first time . . . the first missing tooth . . . the first steps . . . Life moves so fast. It's important to capture it now.
. . . . . because {she's born} . . . because {she's turning one} . . . because {he's graduating} . . . because {they're engaged} . . . because (they're getting married} . . . because {she's pregnant} . . . . because {they grow} . . . . . . . . because {time flies}.
3 comments:
Love the new logo. Thanks for sharing the symbolism behind each part of it. Brent did a great job. I love the font and color choice. After reading what you wrote, I looked at it again and I began to think about how your photography really makes things seem so much clearer. Life gets so busy, its tempting to walk around in a fog/daze but capturing these moments really helps you to stop and focus and see, really observe, taking in all of life. Not only does it help you recall the past but also in the here and now, helps us to see (often for the first time) what really matters.
I like the new style and the meaning behind it is really neat! I don't think I would have a memory at all if I didn't have pictures to remind me! I was not blessed with the ability to recall things well, so taking pictures and journaling everyday events of my family's life is so important to me. I am glad that you shared the meaning behind your new logo. It really shows how passionate you are about your work!
This looks great! I think this is a great final choice. I know you're happy to have one picked out after so much thought put into it!
Post a Comment